When it comes to c-store shopper research, Convenience Store News' Realities of the Aisle is in a class by itself. Conducted among a 2.5-million strong consumer panel, this study is designed to reveal why consumers shop c-stores, what types of products they buy and what influences their purchasing decisions. CSNews conducted this exclusive research in January 2013 to explore the preferences and habits of c-store shoppers throughout the U.S. The sample used was nationally representative based on gender, age, region, income and presence of children in household. Results include responses from 1,307 adults (18 years of age and older) who shopped at a c-store within the past 30 days.
This 102-page report includes in-depth category breakouts on foodservice, tobacco, packaged beverages, malt beverages and candy. These breakouts examine how demographic differences like age or gender affect frequency of c-store shopping, amount, spent, daypart purchasing and much more.