Food quality and in-store execution greatly impact a consumer's choice to purchase and consume prepared food from a convenience store, according to the new Realities of the Aisle consumer research study conducted by Convenience Store News, in partnership with Nielsen Homescan. This completely new study polls a sub-sample of Homescan's 100,000 household panel who shopped at a convenience store between Feb. 25 and April 22, 2009. The study asks consumers why they shop convenience stores, what types of prepared food do they buy at convenience stores, what influences their decision to buy prepared food at c-stores, and what other services are most important to them at a c-store. Responses for a total of 6,892 shopping trips are included in the final results of this one-of-a-kind consumer survey of convenience store shoppers. Study is 11 pages and includes 14 charts.